Important: Please read these Official Rules before entering this competition (the “Competition”). By participating in the Competition, you agree to be bound by these Official Rules and represent that you satisfy all the eligibility requirements below.
I. Eligibility.
Winners of the 2023 TikTok Young Lions Competition are not eligible to compete in the 2024 TikTok Young Lions Competition. Subject to additional restrictions below, the Competition is open to young professionals employed by an advertising company or agency, PR company or agency, media industry company or brand in Australia, who are at least eighteen (18) years of age at the time of registration and who will not be older than thirty (30) years of age as of June 21, 2024. Each individual participant is a “Participant.” The Competition Period is from the start of the Competition Registration Period through the end of the 2024 Cannes Lions International Festival of Creativity, June 21, 2024. Throughout the Competition Period, Participants must be legal residents of Australia. All Participants must be an Employee or a Freelancer (as defined herein) at the time of registration throughout the Competition Period. An “Employee” is a current employee in good standing of a relevant company or agency. A “Freelancer” shall mean a Young Creative (under 30 years of age) who is not in full time education but works on a contract basis for one or multiple agencies or companies. These professionals are not full time employees but work within a certain discipline on a freelance basis within the creative communications industry. If a Participant Employee should leave or be terminated from their employer during the Competition Period, does not become a Freelancer, or is not an Employee of another company or agency (defined above), the Participant and his/her Team will be disqualified. Employees and contractors of The Misfits Media Company or TikTok, and any employees and contractors of Lions Festivals Ltd. and each of their respective affiliated companies, and the immediate family members of, and any persons domiciled with, any such employees or contractors, are not eligible to enter or to win. Winning Teams must be able to compete at the Cannes Lions International Festival of Creativity, from June 17-21, 2024. IF YOU DO NOT MEET ANY OF THESE REQUIREMENTS, OR ANY OTHER ELIGIBILITY REQUIREMENTS IN THESE OFFICIAL RULES, YOU ARE NOT ELIGIBLE TO WIN THE COMPETITION. TO BE ELIGIBLE TO WIN, ENTRIES MUST BE COMPLETED AND RECEIVED IN THE MANNER AND FORMAT DESIGNATED BELOW.
II. How to Enter.
Entries open 14 November 2023 at 10:00am (AEDT) and close on 5 March 2024 at 11:59pm (AEDT). To enter, you must go the Cannes Lions entry portal and fill out the online registration form. By registering, you are confirming that you have read and agree to the 2024 TikTok Young Lions Competition’s Official Rules. The below information is required on the registration form: Young Lion Competition category, Partner 1 Information (Name, company, title, e-mail, phone, date of birth), Partner 2 Information (Name, company, title, e-mail, phone, date of birth). The creative brief can be downloaded once you are inside the portal. The brief will provide all information needed to complete the project and details for each specific category will be outlined. All responses to this brief must be uploaded on to our awards platform before 11:59pm AEDT on 5 March 2024. All entries will be judged online but a selection of judges, chosen by The Misfits Media Company.
Each Category will be judged independently of the other Categories. Judges are required to sign a Non-Disclosure Agreement and must abstain from judging any entries where there is a possible conflict of interest.
Upon completion of the first round of judging there will be no more than five (5) Finalist Teams selected based on the entries which receive the highest scores at the conclusion of the judging. These 5 finalists per category will compete in the 2nd round, taking place Live in Sydney, 16 – 18 April 2024. Those teams unable to participate live in the above stated dates will be disqualified.
Category-Specific Team Member Criteria
Media – To be eligible to compete in the Media competition the team must be made up of two young professionals, aged 30 or under, born on or after 21 June 1993 working for media agencies or specific in-house media departments in agencies.
Freelancers will be accepted to compete in this competition.
In-house media teams from client companies will be accepted to compete in this competition.
Digital – To be eligible to compete in the Media competition the team must be made up of two young professionals, aged 30 or under, born on or after 21 June 1993 working in creative communications /advertising /digital agencies.
Freelancers will be accepted to compete in this competition.
In-house creative teams from client companies will be accepted to compete in this competition.
Marketers – To be eligible to compete in the Marketing competition the team must be made up of two young professionals, aged 30 or under, born on or after 21 June 1993 working for client companies that engage the services of advertising and communications companies (i.e. Intel, Coca-Cola).
We do not accept advertising or media agencies to compete in the Young Marketers competition.
Freelancers are not eligible to compete in Young Marketers.
Film – To be eligible to compete in the Film competition the team must be made up of two young professionals, aged 30 or under, born on or after 21 June 1993 working in creative communications /advertising/ digital agencies.
Freelancers will be accepted to compete in this competition.
In-house creative teams from client companies will be accepted to compete in this competition.
Design – To be eligible to compete in the Design competition the team must be made up of two young professionals, aged 30 or under, born on or after 21 June 1993 working in creative communications /advertising/ digital agencies.
Freelancers will be accepted to compete in this competition.
In-house creative teams from client companies will be accepted to compete in this competition.
a. For All Entry Categories. Limit one (1) entry per Team. All requested information must be provided for your entry to be valid. Entries must be submitted following the requested submission process. Receipt of entry occurs when The Misfits servers record your submitted entry form and payment. Entries become the exclusive property of The Misfits Media Company and will not be acknowledged or returned. All Participants and entries are subject to verification by The Misfits Media Company. Neither The Misfits Media Company, nor the Lions Festivals Ltd. will be responsible for incomplete, lost, late, postage due, misdirected, or illegible entries. In addition, neither The Misfits Media Company nor the Lions Festivals Ltd. shall be responsible for entries that are corrupted or otherwise not received correctly or for any problems or technical malfunction of any telephone network or lines, computer online systems, networks, servers or providers, web sites, cell phone text messaging availability, computer equipment, software, failure of email, or on account of technical problems, traffic congestion on the internet, or technical errors or difficulties, or other errors of any kind whether human, mechanical, electronic or network or the incorrect or inaccurate capture of entry or other information or the failure to capture, or loss of, any such information. The Misfits Media Company reserves the right to terminate, modify or suspend the Competition in the event of technical difficulty, including infection by computer virus, bugs, tampering, unauthorised intervention, fraud, technical failures, or for any other reason which may corrupt or affect the administration, security, fairness, integrity or proper conduct of the Competition, and select the winner from among all eligible entries received from the unaffected portion of the Competition prior to and/or after the action taken by The Misfits Media Company (if any, as appropriate) or by some other means deemed by The Misfits Media Company in its sole discretion to be fair, appropriate and consistent with the letter and spirit of these Official Rules. If the use of any software or service is required either for the completion or submission of entries, each Team Participant must agree to any terms and conditions related to that software or service and neither The Misfits Media Company, nor the Lions Festivals Ltd. will be responsible for any problems, technical malfunctions, security issues, errors, or difficulties associated with that software or service. Neither The Misfits Media Company, nor the Lions Festivals Ltd. shall be responsible for injury, damage, tampering, or hacking to participant’s or to any other person’s computer, online accounts or cellular phone related to or resulting from participating in this Competition. Each Participant acknowledges and agrees that The Misfits Media Company shall have the right to reproduce, publish, adapt, modify, or otherwise display or use the submissions and advertisements in any way it sees fit, including in any media (i.e. internet, broadcast, print, video, or audio) without compensation to the Participant. The Misfits Media Company and judges reserve the right to disqualify any entry that is alleged to infringe on any third party’s intellectual property rights, or that The Misfits Media Company deems obscene, offensive, or otherwise inappropriate for viewing by a general audience. Judges may disqualify entries that have won previous awards or competitions. Your computer must accept cookies, or any successor or similar technology, which may be used for the purpose of entry tracking. Ad blocking software on your computer needs to be disabled so that it doesn’t interfere with processing your entry. By entering, you agree to the terms of these Official Rules and to receive emails from The Misfits Media Company or those directed by The Misfits Media Company.
b. Identity of Participants. In the event of a dispute about the identity of the Participant(s), entries made online will be declared made by the authorised account holder of the e-mail address submitted at time of entry. An authorised account holder is defined as the natural person who is assigned to an email address by an Internet access provider, online service provider or other organisation (e.g., business, educational institution, etc.) that is responsible for assigning email addresses for the domain associated with the submitted e-mail address. The potential winner may be required to provide The Misfits Media Company with proof that the potential winner is the authorised account holder of the e-mail address associated with the winning entry. Any questions regarding the number of entries submitted or the owner of an ISP account shall be determined by The Misfits Media Company in its sole discretion, and The Misfits Media Company reserves the right to disqualify any entries by persons determined to be tampering with or abusing any aspect of the Competition.
III. Winner Selection.
A panel of qualified judges, selected by The Misfits Media Company, will judge all Team’s entries. Each Category will be judged independently of one another. The ratings scale for each criterion will range from one (1) to one hundred (100), with one hundred (100) being the best score. See Category details below for judging criteria and process. All online judging of the first round will be completed on or about 1 April 2024.
a. Digital Category.
All eligible entries for this Category will be judged according to the following criteria: 50% The Creative Idea, 20% Strategy (incl. insight), 20% Relevancy to brief, 10% Execution.
Upon completion of the first round of judging there will be no more than five (5) Finalist Teams selected based on the entries which receive the highest scores at the conclusion of the judging. Finalist Teams (both Participants) will be required to present their 2nd round submission (based on a new brief) in person at a venue in Sydney; to judges selected by The Misfits Media Company. The live presentation will take place on 17 April 2024 (or thereabouts). Finalist Teams will be notified at least ten (10) days prior to scheduled live presentation. All expenses incurred for this trip to Sydney are the sole responsibility of each of the Finalist Digital Team Participants. Any Finalist Team not able to fully attend the live presentation will be disqualified. The Finalist Team with the highest score will be designated the Digital Category winner.
b. Marketing Category.
All eligible entries for this Category will be judged according to the following criteria: 10% Clarity of the brief, 40% Strategy, 25% Overall Concept and Message, and 25% Perceived Effectiveness.
Upon completion of the first round of judging there will be no more than five (5) Finalist Teams selected based on the entries which receive the highest scores at the conclusion of the judging. Finalist Teams (both Participants) will be required to present their 2nd round submission (based on a new brief) in person at a venue in Sydney; to the judges selected by The Misfits Media Company. The live presentation will take place on 17 April 2024 (or thereabouts). Finalist Teams will be notified at least ten (10) days prior to scheduled live presentation. All expenses incurred for this trip to Sydney are the sole responsibility of each of the Finalist Marketing Team Participants. Any Finalist Team not able to fully attend the live presentation will be disqualified. The Finalist Team with the highest score will be designated the Marketing Category winner.
c. Media Category
All eligible entries for this Category will be judged according to the following criteria: 50% Creativity, 20% Strategy, 20% Relevancy to brief, 10% Execution.
Upon completion of the first round of judging there will be no more than five (5) Finalist Teams selected based on the entries which receive the highest scores at the conclusion of the judging. Finalist Teams (both Participants) will be required to present their 2nd round submission (based on a new brief) in person at a venue in Sydney; to the judges selected by The Misfits Media Company. The live presentation will take place on 17 April 2024 (or thereabouts). Finalist Teams will be notified at least ten (10) days prior to scheduled live presentation. All expenses incurred for this trip to Sydney are the sole responsibility of each of the Finalist MediaTeam Participants. Any Finalist Team not able to fully attend the live presentation will be disqualified. The Finalist Team with the highest score will be designated the Media Category winner.
c. Design Category
All eligible entries for this Category will be judged according to the following criteria: 40% Idea, 20% Strategy, 40% Execution.
Upon completion of the first round of judging there will be no more than five (5) Finalist Teams selected based on the entries which receive the highest scores at the conclusion of the judging. Finalist Teams (both Participants) will be required to present their 2nd round submission (based on a new brief) in person at a venue in Sydney; to the judges selected by The Misfits Media Company. The live presentation will take place on 17 April 2024 (or thereabouts). Finalist Teams will be notified at least ten (10) days prior to scheduled live presentation. All expenses incurred for this trip to Sydney are the sole responsibility of each of the Finalist Design Team Participants. Any Finalist Team not able to fully attend the live presentation will be disqualified. The Finalist Team with the highest score will be designated the Design Category winner.
e. Film Category
All eligible entries for this Category will be judged according to the following criteria: 50% Creative idea, 20% Strategy (including insight), 20% Relevancy to brief, and 10% Execution.
Upon completion of the first round of judging there will be no more than fifteen (15) Finalist Teams selected based on the entries which receive the highest scores at the conclusion of the judging. In the second round of judging, the Finalist Teams will be judged by the judges using the criteria stated above. The Finalist Team with the highest cumulative score will be designated the Film Category winner.
Winning Teams must be able to attend the 2024 Cannes Lions International Festival of Creativity in Cannes, France from June 17-21, 2024 (“Festival”). If a winning Team cannot attend the Festival and fulfil their duty as “TEAM AUSTRALIA”, the Team will be disqualified and the Runners Up for the respective Category will be awarded the Prizes and required to attend the festival. If either Participant of a winning Team cannot attend the Festival, the Team cannot fulfil their duty as “TEAM AUSTRALIA” and will be disqualified.
The full list of the Young Lions Category winners will be posted on the Competition website and announced in a press release issued by The Misfits Media Company on or around 19 April 2024.
IV. Prizes and Odds.
The winning teams (Gold) from each Category (Digital, Design, Media, Marketing and Film) will represent “TEAM AUSTRALIA” at the 2024 Cannes Lions International Festival of Creativity in Cannes, France from June 17-21, 2024. Each Team, consisting of two (2) Participants, will receive the following: (2) A budget of up to $3,000AUD per person towards return flights from Australia to France. Young Lions will be responsible for booking their own travel and submitting their flight itinerary to The Misfits Media Company for a reimbursement for the cost of flights of up to $3,000AUD. Up to (7) nights double-occupancy, at a 2-star (or higher) accommodation in Cannes, France during the Festival; and (2) Full-week Young Lions Registration Passes.
The Runners up (silver) from each Category (Digital, Design, Media, Marketing and Film) will be awarded passes (2) to Cannes in Cairns 2024. Each Team, consisting of two (2) Participants, will receive (2) Cannes in Cairns Registration Passes.
No other costs or expenses are included in the prizes. Each Team Participant shall be responsible for ground transportation to and from the airports and hotel, meals, beverages, gratuities, taxes, and all other expenses, not included in the prize description. Prizes are provided by The Misfits Media Company. The Misfits Media Company shall have final determination of air travel and hotel accommodations and may have secured such arrangements prior to announcing winners.
Prizes are not redeemable for cash or transferable to other persons. Note that prizes cannot be postponed to future years, any requests to postpone the prize will be deemed as forfeiting.
V. Winner Notification and Acceptance.
The Misfits Media Company will contact each winning Team by phone or email, at the phone number and email address submitted on the entry. After confirmation of the winning Teams for each Category, the winning Teams will be announced on the Competition website www.canneslionsaustralia.com.au/younglions and an official Misfits Media press release will go out to all participants and interested parties. The Prize is non-assignable and non-transferable. No substitutions are allowed by the winner. Prize is not redeemable for cash. The Misfits Media Company reserves the right to substitute a prize of equal or greater value. Each Winner is solely responsible for reporting and payment of any taxes on prizes. Winners may be required to complete an affidavit of eligibility/liability and publicity release which must be returned as directed by The Misfits Media Company. Failure to sign and return the affidavit or release, or to comply with any term or condition of these Official Rules, may result in disqualification of entry, the forfeiture of the prize, and the award of the prize to a substitute winner. Except where prohibited, acceptance of any prize constitutes the winner’s consent to the publication of his or her name, biographical information and likeness in any media for any commercial or promotional purpose, without limitation, the Internet or further compensation. Prizes not won and claimed by eligible winners in accordance with these Official Rules will not be awarded and will remain the property of The Misfits Media Company.
VI. Participation.
By participating, Participants agree to be bound by these Official Rules and the decisions of The Misfits Media Company and judges. The Misfits Media Company reserves the right to disqualify persons or Participants found tampering with or otherwise abusing any aspect of this Competition as solely determined by The Misfits Media Company.
VII. Copyright.
By entering the Competition, each Participant grants to The Misfits Media Company a royalty-free and irrevocable right and license to publish, print, edit or otherwise use the Participant’s submitted entry, in whole or in part, for any purpose and in any manner or media (including, without limitation, the Internet) throughout the world in perpetuity, and to license others to do so, all without limitation or further compensation. Each Participant further agrees that if its/his/her entry is selected by The Misfits Media Company as the winning entry, it/he/she will sign any additional license or release that The Misfits Media Company may require and will not publicly perform or display his or her submission without the express permission of The Misfits Media Company.
VIII. Construction.
The invalidity or unenforceability of any provision of these rules shall not affect the validity or enforceability of any other provision. In the event that any such provision is determined to be invalid or otherwise unenforceable, these rules shall be construed in accordance with their terms as if the invalid or unenforceable provision was not contained therein.
IX. The Misfits Media Company.
The Competition is organised by The Misfits Media Company. In the event an additional organisation joins The Misfits Media Company Group, The Misfits Media Company will update these rules to include them, and Participants agree to such update upon notice to the Registration e-mail address. The decisions of The Misfits Media Company and judges regarding the selection of winners and all other aspects of the Competition shall be final and binding in all respects. The Misfits Media Company will not be responsible for typographical, printing or other inadvertent errors in these Official Rules or in other materials relating to the Competition.
X. Disclaimer.
The Misfits Media Company Group, Lions Festivals Ltd., the Festival and any of their respective parent companies, subsidiaries, affiliates (including TikTok), directors, officers, professional advisors, employees and agencies (collectively, the “Released Parties”) will not be responsible for: (a) any late, lost, misrouted, incomplete, illegible, garbled, distorted, delayed, destroyed, stolen, or damaged transmissions or entries or other errors of any kind; (b) telephone, electronic, hardware, software, network, Internet, or other computer- or communications-related malfunctions or failures; (c) any Competition disruptions, injuries, losses or damages caused by events beyond the control of The Misfits Media Company or by non- authorised human intervention; or (d) any printing or typographical errors in any materials associated with the Competition.
XI. General Release.
By entering the Competition, you release The Misfits Media Company and all Released Parties from any liability whatsoever, and waive any and all causes of action, related to any claims, costs, injuries, losses, or damages of any kind arising out of or in connection with the Competition or delivery, mis-delivery, acceptance, possession, use of or inability to use any prize (including, without limitation, claims, costs, injuries, losses and damages related to personal injuries, death, damage to or destruction of property, rights of publicity or privacy, defamation or portrayal in a false light, whether intentional or unintentional), whether under a theory of contract, tort (including negligence), warranty or other theory.
XII. Use of Winner’s Name, Likeness, etc.
Except where prohibited by law, entry into the Competition constitutes permission to use each winner’s name, hometown, likeness, opinions, any statements, voice and/or prize information, without limitation, in connection with the Competition and for any other advertising, marketing, or promotional purpose(s) without further permission, compensation or remuneration of any kind. As a condition of being awarded any prize, except where prohibited by law, each winner may (in The Misfits Media Company’s sole discretion) be required to execute a consent to the use of such winner’s name, hometown, likeness and/or prize information, without limitation, in connection with the Competition and for any other advertising, marketing, or promotional purpose(s) without further permission or compensation.
XIII. Affidavit & Release.
As a condition of being awarded any prize, each winner may (in The Misfits Media Company’s sole discretion) be required to execute and deliver to The Misfits Media Company within five (5) business days of attempted notification a signed affidavit of eligibility and acceptance of these Official Rules and release of liability, and any other legal, regulatory, or tax-related documents required by The Misfits Media Company in its sole discretion. Failure to do so may disqualify the winner and The Misfits Media Company may select an alternate winner.
XIV. Winner List; Rules Request.
If you have any questions regarding this Competition, send an email to events@themisfits.media
XV. Privacy.
The Misfits Media Company has the right to contact Participants about the Competition and share their information among and with The Misfits Media Company Group in any way necessary to complete the Competition. In addition, data and information collected in the course of entering the Competition may be shared among and with The Misfits Media Company Group, the Lions Festivals Ltd., and their respective business partners. For a complete description of how this information may be used, including information on how to “opt out” of the disclosure of any personal information, please visit The Misfits Media Company’s privacy policy at http://www.bandt.com.au/about/privacy-policy, or mail your request, including a self-addressed, stamped envelope, to The Misfits Media Company, Level 4, 87-89 Foveaux St, Surry Hills, NSW, Australia, Attn: Privacy Policy Request. By entering the Competition, you consent to possibly being placed on a mailing list for promotional and other purposes. If you “opt out” prior to the Festival, you may not receive important announcements and emails that may relate to the Competition.
