The Clock Is Ticking!

The Misfits Media is the proud official representative of Australia for the Cannes Lions International Festival of Creativity – the world’s largest annual gathering of the creative community, taking place for five days in Cannes, France. 

As part of our official duties, The Misfits Media is delighted to organise the annual TikTok Young Lions Competition for Australia, sponsored by Nine, OMA and The Trade Desk. Participation in this competition is not only a hugely rewarding experience for Australia’s young guns –  it could change your career forever.

Entries are open to teams of two young communications professionals across five categories: Design, Digital, Film, Marketing and Media.

 

Winning the TikTok Young Lions competition for Australia is a feat in and of itself but the winners will also get to represent Australia in the Young Lions Global Competition, where they will go head-to-head against their international rivals to compete for the global crown.

And here’s the cherry on top.

Winning teams will compete in the Young Lions Global Competition, which will be held in Cannes from
17 – 21 June 2024.

Got all that? In summary:

  1. Winning teams will compete in the Cannes Lions Global Competition, held in Cannes from
    17 – 21 June 2024.
  2. Winners will also be sent to the Cannes Lions International Festival of Creativity also held in France from 17 – 21 June 2024.
  3. Runners-up will receive two tickets to Cannes in Cairns 4 – 7 June 2024.*


    *Travel and accommodation to be covered by entrants.

Entries open on 13 November 2023 and close on 5 March 2024 at 11:59pm (AEDT). 

To enter, you must go to the 2024 TikTok Young Lions Competition Australia entry portal and complete the online registration form. On time entries cost $449 + GST, late entries cost $499 + GST.

To be eligible to enter you must be under 30 or born on or after 21 June 1993.

Registering confirms that you have read and have agreed to the 2024 TikTok Young Lions Competition Australia Official Rules.

Here are the Terms & Conditions.

Category Team Criteria

Please note: Team partners do not have to be employed at the same company.

MARKETING

sponsored by Nine

Open to a team of two marketing professionals working for companies that engage the services of advertising and communications (i.e. Intel, Coca-Cola). We do not accept advertising/media agencies or freelancers to compete in the Young Marketers competition. 

Original, engaging creative work starts with a strong brief. Teams must work to come up with a concise, direct and effective brief – the kind that will clearly act as a creative springboard for an agency.

WHO IS IT FOR?
• Marketing managers
• Brand managers
• Category/product managers
• Client services managers
• Channel marketing managers

FILM

sponsored by TikTok

Open to a team of two young professionals working in creative communications/advertising/digital agencies. Freelancers and in-house creative teams from client companies are accepted. 

Teams will be given 48 hours to film original footage and edit a 60-second commercial.

WHO IS IT FOR?
• Art directors
• Producers
• Film makers
• Creatives

DIGITAL

sponsored by TikTok

Open to a team of two young professionals working in creative communications/advertising/digital agencies. Freelancers and in-house creative teams from client companies will be accepted to compete in the Digital competition. 

Teams will be tasked with creating an integrated digitally led campaign and expected to use digital led executions and the technology behind them to solve the brief.

WHO IS IT FOR?
• Social media managers
• Creative technologists
• UX designers
• Digital producers
• Digital designers

MEDIA

sponsored by The Trade Desk

Open to a team of two media professionals working for a media agency or specific in-house media department within an agency. Freelancers and in-house media departments from client companies will be accepted to compete in the Media competition. 

Teams will be required to demonstrate their strategic thinking and innovative approaches to solving an important marketing challenge to drive critical business success. Each pair will be required to generate the necessary insight to develop an innovative media strategy.

WHO IS IT FOR?
• Media planners
• Media strategists
• Media buyers
• Media managers

DESIGN

sponsored by OMA

Open to a team of two young professionals working in creative creative communications/advertising/digital agencies. Freelancers and in-house creative teams from client companies will be accepted to compete in the Design competition. 

Teams will be tasked with creating designs that will include a brand identity as well as visuals to show how this identity would look in the real world.

WHO IS IT FOR?
• Social media managers
• Creative technologists
• UX designers
• Digital producers
• Digital designers

FULL CRITERIA

Download the full criteria PDF

Eligibility

Entrants must currently be Australian residents or have a valid Australian work permit, participating in the industry and must be under 30, born on or after 21 June 1993.

Required on the
registration form

TikTok Young Lions Australia Competition category

Partner 1 Information (name, company, title, e-mail, phone, date of birth)

Partner 2 Information (name, company, title, e-mail, phone, date of birth)

The creative brief can be downloaded once you are inside the portal

The brief will provide all information needed to complete the project and outline details for each specific category

All responses to this brief must be uploaded on to our awards platform before 11:59pm (AEDT) on Tuesday 5 March 2024.
Workshops

12-16 February 2024

Deadline first round submissions
- on time entry

Tuesday, 27 February 2024

Deadline first round submissions
- late entry

Tuesday, 5 March 2024

Finalists
announced
Finalists announced

Thursday, 4 April 2024

24/48 hour
brief & live
pitch
24/48 hour brief & live pitch

16 - 18 April 2024

Winners
announced
at cocktail
party
Winners announced at cocktail party

Thursday, 18 April 2024

Cannes Lions Festival Week

17-21 June 2024

The TikTok Young Lions Australia 2024 workshop registration is now open!

Arm yourself with the knowledge that will help you win by coming along to one of our specially curated workshops.

Register via the links below:

  • Design (Sponsored by: OMA) – Monday, 12 February 2024, oOh!media Sydney Office
  • Digital (Sponsored by: TikTok) – Wednesday, 14 February 2024, TikTok Office
  • Film (Sponsored by: TikTok) – Wednesday, 14 February 2024, TikTok Office
  • Media (Sponsored by: The Trade Desk) – Thursday, 15 February 2024, The Trade Desk Office
  • Marketing (Sponsored by: Nine) – Friday 16th February 2024, Nine HQ

 

You’ll receive a run-through of the brief from the client and hear from previous winners and judges on how to create a winning entry on a time crunch. This is your opportunity to have your burning questions answered.

Judging

All entries will be assessed by carefully selected industry experts from a panel of more than 60 judges.

Successful entrants are required to take part in a second round of judging for a non-profit client. They will be briefed and have to present a response 24 hours later. The Film category finalists are given 48 hours and are not required to present live.

Winning teams will automatically be entered to compete in the Cannes Lions Global Competition at the Cannes Lions International Festival of Creativity, 17-21 June 2024.

Finally, the runner up teams will win a ticket to Cannes in Cairns, 4 – 7 June 2024*.

*Travel and accommodation to be covered by entrants.

YOUNG LIONS 2023 AUSTRALIA WINNERS AND RUNNERS UP

DESIGN

Winners: Ika Jumali & Maddy Merzvinskis, CHEP Network

Runners up: Lisa Lin & Nathan Brackenrig, Apparent 

DIGITAL

Winners: Casey Clarke & Zac Nairn, Dig

Runners up: Annie Lim & Cindy Diep, Ogilvy

MARKETING 

Winners: Christopher Devenish-Meares & Elyse Killingback, AMP

Runners up: Keira Spencer & Laura Currie, Google

MEDIA

Winners: Ben Breden & Olivia Coxon, Initiative

Runners upEmma Le, OMD & Taylah Barrett, News Corp Australia

FILM  

Winners: Austin Macfarlane, Serve Chilled & Lachlan Macfarlane, Khemistry

Runners up: Dean Shein & Grace Hurley, Wunderman Thompson

PR

Winners: Bella Hayes & Millie Clout, Howatson+Company

Runners up: Annabel Begeng & Lily Lazzarotti, Thinkerbell

View their winning entries here.

Cannes Young Lions 2023 Global Winners

DESIGN
GOLD: Dominican Republic
SILVER: Colombia
BRONZE: Ireland

DIGITAL
GOLD: Australia
SILVER: Pakistan
BRONZE: Spain

FILM
GOLD: South Africa
SILVER: Canada
BRONZE: USA

MARKETING
GOLD: Canada
SILVER: Norway
BRONZE: South Korea

MEDIA
GOLD: South Korea
SILVER: Colombia
BRONZE: Switzerland

PR
GOLD: MENA
SILVER: Australia
BRONZE: Germany

Thank You to our wonderful sponsors

PRESENTED BY

SPONSORED BY

Get in touch

For information or questions about the 2024 TikTok Young Lions Competition for Australia, please email events@themisfits.media