The Misfits Media is the proud official representative of Australia for the Cannes Lions International Festival of Creativity – the world’s largest annual gathering of the creative community, taking place for five days in Cannes, France.
As part of our official duties, The Misfits Media is delighted to organise the annual TikTok Young Lions Competition for Australia, sponsored by Nine, OMA and The Trade Desk. Participation in this competition is not only a hugely rewarding experience for Australia’s young guns – it could change your career forever.
Entries are open to teams of two young communications professionals across five categories: Design, Digital, Film, Marketing and Media.
Winning the TikTok Young Lions competition for Australia is a feat in and of itself but the winners will also get to represent Australia in the Young Lions Global Competition, where they will go head-to-head against their international rivals to compete for the global crown.
And here’s the cherry on top.
Winning teams will compete in the Young Lions Global Competition, which will be held in Cannes from
17 – 21 June 2024.
Got all that? In summary:
*Travel and accommodation to be covered by entrants.
Entries open on 13 November 2023 and close on 5 March 2024 at 11:59pm (AEDT).
To enter, you must go to the 2024 TikTok Young Lions Competition Australia entry portal and complete the online registration form. On time entries cost $449 + GST, late entries cost $499 + GST.
To be eligible to enter you must be under 30 or born on or after 21 June 1993.
Registering confirms that you have read and have agreed to the 2024 TikTok Young Lions Competition Australia Official Rules.
sponsored by Nine
Open to a team of two marketing professionals working for companies that engage the services of advertising and communications (i.e. Intel, Coca-Cola). We do not accept advertising/media agencies or freelancers to compete in the Young Marketers competition.
Original, engaging creative work starts with a strong brief. Teams must work to come up with a concise, direct and effective brief – the kind that will clearly act as a creative springboard for an agency.
WHO IS IT FOR?
• Marketing managers
• Brand managers
• Category/product managers
• Client services managers
• Channel marketing managers
sponsored by TikTok
Open to a team of two young professionals working in creative communications/advertising/digital agencies. Freelancers and in-house creative teams from client companies are accepted.
Teams will be given 48 hours to film original footage and edit a 60-second commercial.
WHO IS IT FOR?
• Art directors
• Producers
• Film makers
• Creatives
sponsored by TikTok
Open to a team of two young professionals working in creative communications/advertising/digital agencies. Freelancers and in-house creative teams from client companies will be accepted to compete in the Digital competition.
Teams will be tasked with creating an integrated digitally led campaign and expected to use digital led executions and the technology behind them to solve the brief.
WHO IS IT FOR?
• Social media managers
• Creative technologists
• UX designers
• Digital producers
• Digital designers
sponsored by The Trade Desk
Open to a team of two media professionals working for a media agency or specific in-house media department within an agency. Freelancers and in-house media departments from client companies will be accepted to compete in the Media competition.
Teams will be required to demonstrate their strategic thinking and innovative approaches to solving an important marketing challenge to drive critical business success. Each pair will be required to generate the necessary insight to develop an innovative media strategy.
WHO IS IT FOR?
• Media planners
• Media strategists
• Media buyers
• Media managers
sponsored by OMA
Open to a team of two young professionals working in creative creative communications/advertising/digital agencies. Freelancers and in-house creative teams from client companies will be accepted to compete in the Design competition.
Teams will be tasked with creating designs that will include a brand identity as well as visuals to show how this identity would look in the real world.
WHO IS IT FOR?
• Social media managers
• Creative technologists
• UX designers
• Digital producers
• Digital designers
Partner 1 Information (name, company, title, e-mail, phone, date of birth)
Partner 2 Information (name, company, title, e-mail, phone, date of birth)
The creative brief can be downloaded once you are inside the portal
The brief will provide all information needed to complete the project and outline details for each specific category
12-16 February 2024
Tuesday, 27 February 2024
Tuesday, 5 March 2024
Thursday, 4 April 2024
16 - 18 April 2024
Thursday, 18 April 2024
17-21 June 2024
Workshops will be held between Monday, 12 – Friday 16 February 2024. Workshop information and RSVP links will be announced soon.
All entries will be assessed by carefully selected industry experts from a panel of more than 60 judges.
Successful entrants are required to take part in a second round of judging for a non-profit client. They will be briefed and have to present a response 24 hours later. The Film category finalists are given 48 hours and are not required to present live.
Winning teams will automatically be entered to compete in the Cannes Lions Global Competition at the Cannes Lions International Festival of Creativity, 17-21 June 2024.
Finally, the runner up teams will win a ticket to Cannes in Cairns, 4 – 7 June 2024*.
*Travel and accommodation to be covered by entrants.
DESIGN
Winners: Ika Jumali & Maddy Merzvinskis, CHEP Network
Runners up: Lisa Lin & Nathan Brackenrig, Apparent
DIGITAL
Winners: Casey Clarke & Zac Nairn, Dig
Runners up: Annie Lim & Cindy Diep, Ogilvy
MARKETING
Winners: Christopher Devenish-Meares & Elyse Killingback, AMP
Runners up: Keira Spencer & Laura Currie, Google
MEDIA
Winners: Ben Breden & Olivia Coxon, Initiative
Runners up: Emma Le, OMD & Taylah Barrett, News Corp Australia
FILM
Winners: Austin Macfarlane, Serve Chilled & Lachlan Macfarlane, Khemistry
Runners up: Dean Shein & Grace Hurley, Wunderman Thompson
PR
Winners: Bella Hayes & Millie Clout, Howatson+Company
Runners up: Annabel Begeng & Lily Lazzarotti, Thinkerbell
DESIGN
GOLD: Dominican Republic
SILVER: Colombia
BRONZE: Ireland
DIGITAL
GOLD: Australia
SILVER: Pakistan
BRONZE: Spain
FILM
GOLD: South Africa
SILVER: Canada
BRONZE: USA
MARKETING
GOLD: Canada
SILVER: Norway
BRONZE: South Korea
MEDIA
GOLD: South Korea
SILVER: Colombia
BRONZE: Switzerland
PR
GOLD: MENA
SILVER: Australia
BRONZE: Germany
